EQUIPPING THE NEXT GENERATION OF ATHLETES & LEADERS ACROSS THE WORLD!
Unlike traditional players’ associations, Couth Sports & Consulting is pioneering the Couth Sports Athlete Leadership & Development Association (ALDA)—an innovative platform for athletes and organizations to navigate the complexities of NIL, leadership, and business development.
Couth Sports is a is the premier organization for intercollegiate athletes, coaches, professional athletes, sports organizations, and executives. We are dedicated to providing robust support, representation, and advocacy for sports professionals at every level of their careers.
ALDA ensures that our members, spanning from emerging student-athletes to seasoned sports executives, have the access, resources, and opportunities they need to thrive both on and off the playing surface.
EMPOWERING ATHLETES & LEADERS, TRANSFORMING COLLEGE SPORTS
For too long, the structure of college athletics has favored institutions, with governing bodies like the NCAA and conferences such as the Big Ten and SEC, primarily advancing the interests of their member schools. This traditional model has often marginalized the voices and neglected the welfare of the athletes themselves, who are the heart and driving force behind collegiate sports.
Couth Sports is stepping in to shift this paradigm. We are committed to championing the rights and aspirations of college athletes by providing a platform that focuses on:
EMPOWERING YOUR VOICE
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At Couth Sports, we recognize that the heart of athletics beats strongest when athletes themselves are empowered to lead the conversation. Our commitment goes beyond traditional representation; we focus on amplifying the voices of our athletes to ensure they are not only heard but are also influential in shaping the future of sports.
Voice Your Vision We provide a platform where every athlete can share their insights, concerns, and aspirations. Through Couth Sports, athletes can contribute to decision-making processes that impact their careers and the broader athletic community. We facilitate open dialogues with key stakeholders to champion the changes our athletes advocate for.
Amplify Through Advocacy Couth Sports actively advocates for policies and practices that reflect the true needs and goals of athletes. From negotiating better conditions and equitable compensation to ensuring fair treatment in all aspects of sports, our advocacy efforts are relentless and tailored to the real-life experiences of athletes.
Unite for Change By bringing athletes together, we create a unified force that can tackle the biggest challenges in sports today. Couth Sports fosters a sense of community and solidarity among athletes, encouraging collaboration and mutual support that leads to substantial and lasting impact.
Join Couth Sports in driving positive change and elevating athlete voices across all levels of sport.
Together, we can shape a future where athletes are valued as the key players they truly are.
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At Couth Sports, we recognize that the voices of leaders and executives are pivotal in shaping the future of sports. Our dedicated platform empowers sports leaders to enhance their influence and effectively advocate for positive changes within their organizations and the broader sports community.
Our Commitment to Sports Leaders: Couth Sports is committed to amplifying the voices of leaders and executives by providing them with the tools and opportunities to make impactful decisions. We understand that informed and empowered leaders can create a more inclusive and dynamic sports environment.
What We Offer:
Leadership Advocacy Training: Tailored workshops and seminars that equip leaders with advanced advocacy skills to champion athlete welfare and organizational growth.
Strategic Communication Networks: Access to a network of peers and experts for sharing best practices and innovative strategies in sports management.
Visibility Opportunities: Platforms to share insights and successes, enhancing personal and organizational branding in the sports industry.
Join Couth Sports to redefine leadership in athletics.
Together, we can ensure that every leader's voice not only resonates but also transforms the world of sports.
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Couth Sports collaborates closely with sports organizations and other partners to innovate and refine the policies and practices that influence the sports industry.
We are dedicated to fostering strategic partnerships that not only respect, but actively incorporate the insights and expertise of each organization into our collective efforts.
This approach ensures that all stakeholders are engaged, and that the outcomes truly reflect the shared goals and visions of our complex sports community.
COMPREHENSIVE SUPPORT SYSTEMS
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At Couth Sports, we recognize that athletes are central to the dynamics of sports and have the power to influence more than just game outcomes. Historically, the structure of collegiate athletics has predominantly served the interests of the institutions, often at the expense of the athletes themselves.
Couth Sports is committed to transforming this narrative by focusing on:
Elevating Athlete Voices - We make sure that athletes' perspectives are central in the decision-making processes that affect their professional and personal lives.
Comprehensive Support Systems - Couth Sports offers extensive support networks tailored to the diverse needs of athletes. This includes academic assistance, mental health resources, and career planning services, ensuring athletes are supported both on and off the field.
Expanding Economic Opportunities - We advocate for equitable compensation and strive to open new avenues for revenue, equipping athletes with the necessary tools for financial literacy and independence.
Join Couth Sports as we lead the way in reshaping the future of collegiate athletics. Together, we will empower athletes to achieve their fullest potential, setting new standards for what it means to be a collegiate athlete today.
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In the ever-evolving realm of college athletics, where the traditional governance structures have predominantly served the institutions, there has been a noticeable gap in leadership development for those at the helm—sports leaders and executives. Couth Sports steps in to fill this void by focusing on equipping these professionals with the tools they need to not only succeed, but also to transform the landscape of college sports.
Elevating Leadership Voices - At Couth Sports, we believe in amplifying the voices of sports leaders and executives, empowering them to lead with innovation and integrity. We facilitate platforms for dialogue, ensuring that their insights and experiences shape the future of sports management and athlete development.
Comprehensive Leadership Support Systems - We provide ongoing support to sports leaders and executives through targeted professional development resources, leadership training, and networking opportunities. Our aim is to foster a community of well-rounded, informed, and proactive leaders.
Expanding Economic Opportunities for Leaders - Understanding the unique challenges and opportunities in sports management, Couth Sports advocates for enhanced earning potentials for sports executives through innovative business models, strategic partnerships, and enhanced negotiation capabilities.
Join Couth Sports to redefine the role of leadership in athletics. Together, we can build a more equitable and effective environment for the leaders who drive sports forward.
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At Couth Sports, we recognize the transformative role sports organizations play in shaping the landscape of athletics at all levels. From local youth clubs to major collegiate programs and professional leagues, these organizations are the backbone of the sports industry.
Why Sports Organizations Partner with Couth Sports:
Couth Sports collaborates with sports organizations to foster environments where both athletes and administrative bodies thrive. We extend our expertise in advocacy, support systems, and economic opportunities not only to individual athletes, but to the institutions, leaders, and organizations that support them.
Our Services for Sports Organizations Include:
Strategic Advocacy - We work alongside sports organizations to amplify their voice in the broader sports community and influence policy changes that benefit the entire sports ecosystem.
Tailored Support Systems - Couth Sports provides organizations with customized support solutions ranging from athlete wellness programs to executive leadership training, ensuring all levels of the organization are optimized for success.
Economic Opportunity Expansion - Leveraging our extensive network and industry knowledge, we help sports organizations uncover new revenue streams and enhance their economic impact, benefiting their members and communities.
Join Couth Sports: Partner with us to transform your sports organization. Together, we can create a more equitable, sustainable, and thriving sports culture.
BUILT BY ATHLETES
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DRIVEN BY ATHLETES
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BUILT BY ATHLETES • DRIVEN BY ATHLETES •
MONETIZING YOUR BRAND
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At Couth Sports, we understand that today's athletes are more than just competitors; they are brands in their own right. Our comprehensive approach is designed to empower you to monetize your brand effectively and diversify your income streams, ensuring a sustainable financial future both during and beyond your athletic career.
Brand Building - We guide you through the process of establishing a strong personal brand that resonates with audiences and attracts lucrative endorsements. From social media strategies to public appearances, we help you create a compelling narrative that enhances your marketability.
Endorsement Opportunities - Leverage our network of brand partnerships to secure endorsements that align with your values and amplify your visibility. Our team negotiates on your behalf to ensure that you receive fair compensation and partnership terms that recognize your worth.
Digital Presence - In the digital age, a robust online presence is crucial. We equip you with the tools and knowledge to maximize your influence across platforms, turning followers into revenue through targeted campaigns and content that engages and grows your audience.
Licensing and Merchandising - Expand your revenue possibilities through licensing deals and branded merchandise. We assist you in exploring opportunities to extend your brand into products that fans love, creating additional income streams.
Financial Education and Management - Understanding how to manage your earnings is just as important as generating them. We provide financial education workshops and resources to help you make informed decisions about investments, savings, and financial planning.
Join Couth Sports and transform your athletic prowess into a thriving brand with diverse revenue streams.
Let us help you build a legacy that lasts.
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We understand the unique challenges and opportunities that leaders and executives in the sports industry face when it comes to brand monetization and revenue generation. Our tailored strategies are designed to empower you to not only enhance your personal brand, but also to unlock and maximize new revenue streams effectively.
Strategic Brand Development - Your brand is more than your reputation — it is your most valuable asset. We work with you to craft a compelling brand narrative that resonates with your audience and aligns with your professional values and goals. From there, we help you deploy this narrative across all platforms, ensuring consistency and impact.
Diversified Revenue Opportunities - Expanding your revenue streams requires a strategic approach that encompasses both traditional and innovative avenues. Couth Sports assists in identifying and developing these opportunities, which may include digital content creation, strategic partnerships, speaking engagements, consultancy roles, and more.
Digital Transformation - In today’s digital-first world, having a robust online presence is crucial. We specialize in leveraging digital technologies to enhance your brand visibility and engagement, thereby increasing your potential for revenue generation. This includes social media optimization, content marketing, and e-commerce strategies tailored to your brand.
Networking and Collaborations - Networking is key in the sports industry. Couth Sports facilitates connections with other influential figures and brands in the sports world, enhancing your networking opportunities and opening doors to collaborative ventures that can be mutually beneficial.
Personalized Support - Every leader’s journey is unique. In fact, that is why we offer personalized support that caters to your specific needs and aspirations. Whether you are looking to negotiate better contracts, explore new markets, or enhance your public speaking skills, our team is here to guide you every step of the way.
Join Couth Sports and start transforming your professional brand into a dynamic revenue-generating engine.
Together, we will explore innovative strategies to ensure that you not only meet but exceed your financial goals.
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Monetizing Your Brand and Unlocking New Revenue Streams
At Couth Sports, we understand that sports organizations, government entities, non-profits, etc., all have a unique opportunity to maximize their impact by strategically monetizing their brand. Whether you are a collegiate program, professional sports team, or a community-focused organization, our expertise is designed to help you unlock untapped revenue potential while staying true to your mission and values.
How We Help You Monetize Your Brand:
Brand Strategy and Positioning
We work with you to refine and elevate your brand’s identity, ensuring it resonates with your target audience and stands out in a competitive landscape.
Our tailored approach integrates data-driven insights to craft campaigns that align with your organizational goals.
Innovative Revenue Models
Couth Sports leverages emerging trends, such as Name, Image, and Likeness (NIL), digital marketing, and licensing opportunities, to help you generate sustainable revenue streams.
We explore partnerships, sponsorships, and co-branding opportunities that expand your reach and financial growth.
Digital Transformation
Harness the power of digital tools and platforms to create meaningful engagement with your audience.
From social media monetization to subscription-based content, we ensure your digital strategy delivers measurable results.
Community and Partner Collaboration
We align your organization with like-minded partners, including government agencies and non-profits, to build meaningful collaborations that drive both impact and income.
Our programs emphasize community engagement, ensuring your brand not only grows financially but also in influence and goodwill.
Data-Driven Insights
Using advanced analytics, we provide actionable insights into audience behaviors and preferences, enabling you to make informed decisions that maximize your ROI.
Why Partner with Couth Sports?
Our approach is holistic, aligning revenue goals with your broader mission to ensure sustainable growth. With a proven track record of working across sports organizations, community groups, and public agencies, Couth Sports offers unparalleled expertise in building brands that generate lasting value.
Let’s create opportunities together.
Partner with Couth Sports to monetize your brand and transform your potential into sustainable success.
COUTH COLLEGE 🎓🌟
Empowering Athletes, Leaders, and Institutions Worldwide
Couth College chapters across the United States and abroad are created to expand its mission of empowering athletes and fostering leadership development.
These chapters will serve as official campus organizations at their respective institutions, providing a direct link between student-athletes, the broader student body, and the professional sports industry.
Purpose of Couth College Chapters
Support Athlete Advocacy: Amplify the voices of student-athletes by addressing their unique needs and challenges while fostering dialogue with institutional leadership.
Foster Leadership Development: Offer leadership training, workshops, and mentorship programs to help student-athletes develop essential skills for their careers on and off the field.
Enhance Community Engagement: Collaborate with the student body, faculty, and local communities to implement initiatives that promote equity, inclusion, and access to resources.
Drive NIL Education and Opportunities: Equip student-athletes with the tools to understand and maximize Name, Image, and Likeness (NIL) opportunities, providing resources to build their personal brands and generate revenue.
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Open to student-athletes, sports management students, and other interested students with a passion for sports leadership and advocacy.
Members will participate in events, workshops, and mentorship programs, with opportunities for leadership roles within the chapter.
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President: Oversees chapter operations, serves as the liaison between the chapter and Couth Sports headquarters, and ensures alignment with Couth Sports’ mission.
Vice President: Supports the president, manages internal affairs, and leads member recruitment initiatives.
Secretary: Manages documentation, meeting minutes, and communication within the chapter.
Treasurer: Oversees financial matters, including budgeting and fundraising efforts.
NIL Director: Focuses on educating members about NIL opportunities, collaborating with experts to provide actionable resources.
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Leadership Development Committee: Organizes workshops, speaker events, and mentorship programs to enhance members' leadership skills.
Community Engagement Committee: Develops community service projects and partnership opportunities with local organizations.
Marketing and Branding Committee: Handles chapter marketing efforts, including social media management and campus outreach.
BUILT BY ATHLETES
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BUILT BY ATHLETES
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FOR ATHLETES
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BUILT BY ATHLETES • BUILT BY ATHLETES • FOR ATHLETES •
At Couth Sports, our Council of Advisors & Coaches are the heartbeat of our mission, infusing every decision with their deep expertise, bold vision, and passion for innovation in the sports industry.
Our distinguished group of leaders brings diverse perspectives and extensive experience, ensuring our strategies remain ahead of the curve in a fast-evolving athletic landscape. They’re more than advisors—they’re catalysts for growth, driving transformative ideas that empower athletes, elevate leaders, and reshape organizations.
With their collective wisdom, we navigate challenges, embrace opportunities, and stay laser-focused on our mission to create lasting legacies through sports, leadership, and innovation.
Our Council of Advisors is a testament to what’s possible when purpose meets expertise.
A FEW OF OUR ADVISORS & FEATURED COACHES
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Veldez Joshua
TikTok | Information Security Policy Manager
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Frank Wilson | Coach
Louisiana State University
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Manny Diaz | Head Coach
Duke University Football
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Dr. James Bland, III
The American Dental Association
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Steve Ellis | Coach
The University of Louisville Football
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Paul Spicer | Coach
University of South Florida | Former NFL Coach & Defensive End
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Joe Dillon
Vice President | Real Estate Americas at J.P. Morgan Asset Management
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Lanear Sampson | Coach
San Diego State University | Former NFL Wide Receiver
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Willie Simmons | Head Coach
Florida International University
FROM THE DESK OF OUR CEO
VISIONARY LEADERSHIP IN ACTION!
Every champion is a leader first.
Visionaries do not just play the game—they change it.
At Couth Sports, we see athletes as more than just competitors. In fact, they are innovators, visionaries, and change-makers. My journey—working with legendary leaders and organizations like Nike & LeBron James, and transformative coaches like Mark Richt, Manny Diaz, Willie Simmons, Steve Ellis, and Frank Wilson—has shown me that true greatness is not just about talent; it is about the courage to lead and the determination to create positive and lasting impact.
Couth Sports was built with a clear purpose: to create pipelines of access to resources and opportunity, equip and empower athletes, leaders, and the organizations that support them, to embrace their full potential both on and off the competition surface and beyond the workplace. Leadership is not just a title—it is a mindset, a way of navigating through the world with integrity, strategy, and vision. Our team is here to equip you with the tools to lead your brand, build your legacy, and harness the opportunities that come with being an elite athlete.
We believe in creativity, innovation, and the power of collaboration. Whether it is maximizing your NIL, developing your leadership skills, or building a brand that speaks to who you are, Couth Sports creates solutions that work for the modern athlete. We don’t just guide—we innovate, crafting paths that are as unique as the athletes we serve.
This is not just about the game, match, meet, or competition—it is about what you are building for the future. At Couth Sports, we believe that with the right support, every athlete has the power to change not just their own life, but the world around them. Let’s create, lead, and innovate together.
We build culturally enriched leaders.
We redefine excellence through creativity and innovation.
We transform the sports ecosystem through inclusivity & diverse pathways.
WHERE INNOVATION MEETS LEADERSHIP
WHO ARE WE?
Couth Sports is a premier sports consulting and leadership development brand dedicated to empowering athletes, organizations, and executives to achieve success both on and off the field. Founded and led by Dr. Michael Johnson, “The Sports Doc,” we bring together cutting-edge NIL strategies, cultural enrichment initiatives, and world-class leadership development programs to shape the future of sports.
WHAT WE DO?
At Couth Sports, we specialize in:
NIL Opportunities: Helping athletes maximize their brand value and create socio-economic impact through Name, Image, and Likeness strategies.
Leadership Development: Equipping athletes, coaches, and executives with the tools to lead boldly and create lasting legacies.
DEIB Initiatives: Promoting inclusivity, equity, and diversity in sports organizations to foster cultures of belonging and innovation.
Brand Management: Building authentic, sustainable brands that reflect athletes’ unique stories and values.
WHAT MAKES US SPECIAL?
Couth Sports stands out because we don’t just focus on short-term wins—we create long-term legacies. By combining faith-driven values, professional development, and innovative strategies, we empower our clients to lead with purpose and transform the socio-economic trajectory of their careers and communities.
OUR VALUES?
Couth Sports is built on a foundation of innovation, respect, authenticity, integrity, collaboration, and service. We believe in leveraging the power of sports to drive meaningful change, challenge barriers, and create opportunities for all.
WHAT WE OFFER?
We offer services that include:
NIL consulting and branding strategies.
Leadership and cultural enrichment workshops and training.
Custom professional development programs.
Data-driven solutions for measurable success.
LOCATION & TEAM?
Couth Sports operates nationally, with headquarters in Tallahassee, FL, Detroit, MI, and Nashville, Tennessee, a hub for sports and culture. Led by Dr. Michael Johnson and supported by a team of experienced sports professionals, brand strategists, and leadership experts, we partner with Fortune 500 companies, universities, and athletes to deliver unparalleled results.
WHO WE SERVE?
We work with athletes, coaches, executives, and organizations who are ready to innovate, lead, and succeed. From collegiate athletes entering the NIL space to professional teams seeking DEIB transformation, we create tailored solutions that fit every client’s unique needs.
OUR CORE VALUES
WHERE PURPOSE HAS A PACE, AND LEADERSHIP INSPIRES LEGACY
Couth Sports is the driving force at the intersection of sports innovation, NIL leadership, cultural enrichment transformation, professional development, and socio-economic impact.
Through faith-driven values, authentic storytelling, and data-backed solutions, we empower athletes, leaders, and organizations to maximize their potential and leave lasting legacies.
Rooted in Dr. Michael Johnson’s leadership as “The Sports Doc” and aligned with the transformative work of The Diversity United Foundation, our values inspire growth, progress, and impact for athletes, organizations, and communities.
VISIONARY LEADERSHIP
We inspire purpose-driven leadership that builds futures. By equipping athletes, executives, and organizations with tools to lead boldly, we cultivate leaders who drive progress and create systemic change in sports and beyond.
Leadership transforms vision into legacy.
INNOVATIVE EXCELLENCE
We deliver cutting-edge strategies for NIL success, professional development, and brand elevation. Through data analytics, creative solutions, and forward-thinking approaches, we redefine what it means to excel on and off the field.
Excellence is a habit—keep innovating.
SOCIO-ECONOMIC EMPOWERMENT
We understand the transformative power of NIL as a socio-economic tool. By teaching financial literacy, brand management, and career planning, we help athletes and families build generational wealth and create pathways to economic mobility.
Empowered individuals shift their communities and future generations.
PROFESSIONAL DEVELOPMENT
We prepare athletes and professionals to succeed at every level of their journey—whether on the field, in boardrooms, or as entrepreneurs. Through skill development, leadership training, and career coaching, we position individuals to lead with confidence and impact.
Developing people fuels sustainable progress.
FAITH & PURPOSE
Faith is at the core of our mission. We encourage individuals to walk boldly in their purpose, align actions with values, and embrace their journeys with resilience, humility, and integrity.
Faith turns purpose into power and challenges into opportunities.
CULTURAL COMPETENCY AND ENRICHMENT-DRIVEN TRANSFORMATION
We believe that Cultural Competency and Enrichment are essential for innovation, growth, and meaningful impact. By fostering culturally aware opportunities, we ensure that athletes, organizations, and leaders can thrive authentically while embracing diverse perspectives.
Cultural awareness fuels creativity. Enrichment fosters belonging. Competency creates opportunity.
AUTHENTIC BRAND MANAGEMENT
Couth Sports helps athletes and organizations build authentic, sustainable, and impactful brands. By aligning personal purpose with professional goals, we turn stories into platforms that inspire influence and create legacies.
Your brand is your voice. Authenticity is your strength.
COLLABORATIVE DIVERSITY
Innovation thrives when diverse minds, backgrounds, and perspectives unite. We champion collaboration across industries to create solutions that are bold, inclusive, and transformative for all stakeholders.
Unity drives innovation. Collaboration builds success.
SERVANT LEADERSHIP
We lead by serving others. By investing in underserved communities, mentoring young leaders, and promoting equality + collaborative access, we measure our success by the lives we uplift and the impact we leave.
Leadership is most powerful when it serves a greater purpose.
ADAPTIVE CREATIVITY
The world of sports and leadership is constantly evolving. We embrace change with a creative mindset, developing innovative solutions for challenges in NIL, professional growth, DEIB, and leadership.
Creativity transforms obstacles into opportunities.
DATA-DRIVEN IMPACT
Couth Sports delivers measurable results through data-backed strategies. Whether in NIL valuations, professional growth metrics, or DEIB impact, we provide solutions that deliver long-term, transformative value.
Results are not imagined—they’re proven through data.
UNITY & BELONGING
We build cultures of inclusivity and belonging, where every individual feels valued, seen, safe, and connected. By fostering unity, we enable teams, organizations, and communities to succeed together.
When people belong, they thrive. When they thrive, they lead.
COURAGEOUS INNOVATION
We have the courage to challenge norms, take risks, and reimagine solutions. Courageous innovation allows us to disrupt the status quo, reshape the future, and create new opportunities for athletes and organizations alike.
Bold ideas drive bold results.
FAITH | NIL & CULTURE | CAREER DEVELOPMENT | LEGACY
Couth Sports is committed to empowering athletes, professionals, and organizations through faith-centered leadership, culturally enriched solutions, career development, and innovative NIL strategies.
Under the leadership of Dr. Michael Johnson, "The Sports Doc," and aligned with The Diversity United Foundation, we ensure every action contributes to a socio-economic legacy of growth, opportunity, and transformation.
Couth Sports: Where Faith Inspires Leadership. Where NIL Builds Futures. Where Professional Development Creates Legacy.
Purpose Has a Pace—Let’s Lead It Together.
COUTH SPORTS & CONSULTING FREQUENTLY ASKED QUESTIONS
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What is Couth? - The term "Couth" is an adjective that describes someone who is “sophisticated, polished, or refined.”
Couth is more than just a name—it’s a philosophy. It represents excellence, refinement, and strategic leadership in sports, business, health, and culture.
At Couth Sports & Consulting, the mission is to equip, empower, and elevate athletes, executives, and organizations by providing innovative solutions in leadership development, NIL strategy, branding, marketing, and business operations.
The term "Couth" itself means cultured, polished, and well-mannered, which aligns with the professionalism and forward-thinking approach of Couth Sports, Couth Consulting, and Couth Leadership.
At its core, Couth is about building sustainable success through purpose-driven work.
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For too long, athletes have generated massive wealth for schools, brands, and organizations without directly benefiting from their own name, image, and likeness (NIL).
Their voices were often excluded from decision-making processes that impacted their careers and financial futures. Now, with new laws allowing athletes to earn income from their NIL, it’s critical to have an organization that not only represents their interests, but also innovates pathways for them to build sustainable wealth, elevate their brand value, and secure their futures.
Couth Sports & Consulting, in partnership with The Diversity United Foundation (DUF), exists to fill this gap. While our primary focus is on athletes, we also work with sports organizations, academic institutions, government agencies, and businesses to develop strategic initiatives that drive innovation, leadership, and economic growth in sports and beyond.
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Couth Sports & Consulting is a premier sports business and leadership development firm dedicated to empowering athletes and transforming the sports industry.
Our services extend beyond athletes to support sports organizations, academic institutions, corporate partners, and government agencies in navigating the evolving landscape of NIL, sports leadership, and digital transformation.
We provide:
NIL Strategy & Brand Development: Helping athletes, teams, and institutions maximize NIL opportunities.
Athlete Career & Leadership Development: Offering mentorship, professional training, and business consulting.
Strategic Advisory for Organizations: Assisting universities, sports leagues, and corporate partners in structuring NIL, revenue-sharing models, and sports marketing strategies.
Financial Literacy & Wealth-Building Programs: Educating athletes and organizations on sustainable economic growth.
Sports Policy & Governance Consulting: Collaborating with government agencies, governing bodies, and institutions to create fair and progressive policies.
Mental Health & Wellness Support: Providing resources in partnership with The Diversity United Foundation (DUF) to support holistic athlete well-being.
Content Creation & Digital Media Growth: Helping athletes and organizations expand their influence through innovative storytelling and strategic partnerships.
We are more than just a consultancy—we are a movement reshaping the future of sports leadership, athlete advocacy, and institutional innovation.
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Couth Sports & Consulting is a for-profit entity focused on athlete consulting, branding, and business strategy.
However, The Diversity United Foundation (DUF) serves as our non-profit arm, leading educational initiatives, scholarships, community development programs, and advocacy efforts to support underrepresented athletes and sports professionals.
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Unlike traditional players’ associations, Couth Sports & Consulting is pioneering the Athlete Leadership & Development Association (ALDA)—an innovative platform for athletes and organizations to navigate the complexities of NIL, leadership, and business development.
ALDA serves as:
A resource hub for NIL education, brand-building, and career advancement.
A policy advocate ensuring athletes and organizations have a say in governance, revenue-sharing, and compliance.
A business incubator helping athletes and sports professionals launch brands, businesses, and investments beyond the playing field.
A leadership network connecting athletes with executives, policymakers, and industry leaders to foster innovation and long-term success.
We provide athletes and sports organizations with the tools, strategies, and representation needed to thrive in today’s rapidly changing sports industry.
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Membership in the Athlete Leadership & Development Association (ALDA) is 100% free. Our mission is to empower athletes and stakeholders with the knowledge and resources they need to succeed—without financial barriers.
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The National Basketball Players Association (NBPA) is a labor union for NBA players, focused on negotiating salaries, benefits, and working conditions through collective bargaining.
Couth Sports & Consulting, while not a labor union, functions as an athlete-centric consulting and leadership firm. We empower athletes, sports organizations, and institutions to build sustainable careers, develop brands, and navigate NIL opportunities beyond what traditional unions offer.
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The Major League Baseball Players Association (MLBPA) represents MLB players in labor negotiations, ensuring fair salaries, benefits, and protections.
Couth Sports & Consulting takes a broader approach, supporting athletes, teams, universities, and governing bodies in creating customized NIL strategies, business growth initiatives, and leadership development programs that extend far beyond contract negotiations.
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The National Football League Players Association (NFLPA) represents NFL players in labor disputes, salary negotiations, and workplace protections.
Couth Sports & Consulting focuses on athlete entrepreneurship, leadership development, and financial growth, ensuring that athletes, sports organizations, and institutions build sustainable businesses, brand equity, and innovative revenue models that last beyond the playing surface.